Last week, EA Sports unveiled the cover of Madden ’12, featuring Browns running back Peyton Hillis. The following video shows what exactly went into shooting the potential pictures for the cover, complete with great, slow-motion action shots of Hillis. Be sure to check out all of the epic work that went into just setting up for the photo shoot, which includes putting the set right smack dab in the middle of Times Square.
Video of the Day: Madden '12 Cover Photo Shoot
Dick's Sporting Goods presents "Hell Week":