The influence of the Haslam family is already infusing itself in the Cleveland Browns organization.
This week, it was announced that the Browns would be part of a new Travel Channel show called NFL Road Tested: The Cleveland Browns, which will follow the team as it plays road games in New York, Baltimore, Dallas, Oakland, Denver and Pittsburgh.
It’s not hard to see how this show managed to happen.
Not only has Haslam indicated that he will explore every marketing opportunity with the team but his wife, Dee, played the crucial role in making this happen. Her production company, RIVR Media, has partnered with NFL Films to put the show together and the Browns were, of course, a natural choice for a team to follow.
“This show will offer viewers a great perspective of the inner-workings of an NFL team and what it takes to support a team,” [Jimmy] Haslam said in a statement. “With Travel Channel working alongside NFL Films and RIVR Media, we expect that this will be first-class production. We are excited about what this will mean to Northeast Ohio, the Browns and our fans.” (Source: Broadcasting & Cable)
The series premieres Dec. 4 at 10 p.m.