Jimmy Haslam confident of building a winning football organization

Just hours after firing general manager Ray Farmer and head coach Mike Pettine, Cleveland Browns owner Jimmy Haslam released an open letter to Browns fans claiming that he wants to build a winner in Cleveland.

In the wake of the firing of general manager Ray Farmer and head coach Mike Pettine, Cleveland Browns owner Jimmy Haslam, along with his wife, Dee, released an open letter to Browns fans.

In the letter, the Haslams, as they have done with each coaching change since buying the team in 2012, reiterated that they want to build a winning franchise in Cleveland and promised that this time they will get it right.

Related: Browns fire general manager Ray Farmer

The text of the letter, which was released on the team’s website, reads as follows:

"It was important to us that we communicate directly with you regarding our decision to part ways with General Manager Ray Farmer and Head Coach Mike Pettine. We greatly appreciate Ray’s and Mike’s dedication and hard work while with the Cleveland Browns. We’ve made this difficult decision because we don’t believe our football team and football operations were positioned well for the future."

"We are all disappointed with where we are and clearly understand your frustrations. We take full responsibility and understand you expect better from us. Your support and loyalty to the Browns is beyond compare, and as the stewards of this franchise, we take the task of creating success to heart. We are confident we will build a winning football organization."

"Our focus as we move forward is on finding strong, smart leaders with high character who are relentlessly driven to improve our football team, willing to look at every resource possible to improve, and who embrace collaboration to ultimately make the best decisions for the Cleveland Browns."

"We will approach the search for our next football coach and executives to lead our football operations with a clear vision regarding what we need to do to build a successful organization. Along with strong leaders, we need to build out a strategic plan, stay disciplined to it, and develop the right systems and processes to make better decisions for short and long-term success. We will be methodical in looking at candidates that epitomize the values we have laid out. While we understand the inherent challenges that come with changes, we’ve learned valuable lessons during our past four years as owners that will help us make sure we provide our team the best people, leadership and resources to succeed."

"Our family is deeply committed to bringing you the winning team you deserve while continuing to try and make a difference in the community."

"We are excited for the new opportunities ahead of us and embrace the hard work that needs to be done."

"Respectfully and gratefully yours,"

"Dee and Jimmy HaslamOwners"

The firing of Pettine and Haslam marks the third set of coach and general manager that Haslam has sent packing since purchasing the team.

Related: Browns fire head coach Mike Pettine

The open letter is also the same message, just in a different form, that Haslam has delivered each time he has rebooted the franchise.

Much like the team’s continual search for the next franchise quarterback, the search for a competent general manager and head coach continues.

Haslam met with the media and said the search for the new head coach will being immediately. The search committee will be comprised of Jed Hughes from a search firm, Jimmy and Dee Haslam, and Sashi Brown, the current executive vice president/general counsel. Brown will also take over the football operations and have final say on the 53-man roster, according to Haslam.

That foursome will hire the coach and the coach will then join the search committee to hire a general manager, according to Haslam.

Just so everyone is clear: Brown will have the final say over the roster and the head coach will help hire the general manager.

According to Peter King at Sports Illustrated, the Browns first coaching interview will be with former Buffalo coach Doug Marrone, who posted a 15-17 record with the Bills before walking away from the team because he believed he could find a better opportunity.

Haslam said the general manager’s primary responsibility will be talent acquisition, something that Haslam said the team has “not been good at” in recent years.

Maybe if he keeps doing it enough, Haslam will finally get it right.