What if the music industry thought like the NFL?
If NFL owners took over America’s Got Talent, they would have the contestants perform all summer, then Simon Cowell would come on and say, “Well, we’ve decided to fire all the current contestants. But don’t worry, we found some other contestants on the other networks that are a little better, and we are bringing them on instead.
We think you’ll like them, so forget about the past four shows and get ready for 16 new shows. And now to make up for the lost shows, please welcome Keith Urban! He’s going to tune his guitar, and play a scale in G-major for us, but not sing a song. But he’s great!”
The following year, nobody would watch the first four shows, knowing that the contestants are not really going to be used. The producers’ solution is to bring on more famous musicians, but not actually have them perform at their best. Instead, what they should be doing is making meaningful competition in their first four shows.
The owners think the fans are coming to see Baker Mayfield and J.C. Tretter just warm-up and run a series or two, and that makes the tickets worth more money.
Maybe so, but perhaps the real problem is that there are too many players who are in a revolving door system. Players come and go too quickly.
Use the product that you spent all summer developing, rather than throwing most of it away at the end of summer. That’s unnecessary chaos. Just try it one time